Working directly with Booking.com we were asked to find a way of explaining some of the many ways in which travellers can shape their search to find accommodation that is exactly right for them. Featuring big simple elements taken from the Booking.com UI, such as a knife and fork icon to a button that selects pet friendly properties, we made a direct connection to the straight forward, easy to use app experience. The voiceover also says it simply like it is, you book exactly what you want. Yeah!
Copywriter: Matt Fee
Director: Neil Goringe