Nike Italy had a wave of very young players who were taking over from the old guard. They had a different style of play and physical presence, plus a healthy lack of respect for the old ways.
Planned as a series of newspaper ads, we shot classic strong portraits but couldn't resist trying to ad more to the campaign, super 8 footage seemed to fit perfectly. Street casting genuine voices also gave the right feel for the TV spots we put together, running alongside football shows in Italy. They are all retired now. Ouch.
Photographer: Robert Wilson
AD + super8 film: Ollie Watson
CW: Lorenzo de Rita
W+K Amsterdam