To continue and combine with the Kobe Bryant 81 spirit training camps we wanted to celebrate and inspire kids from across China to train with the spirit and passion of their hometowns, bringing different skills and styles of play. Each poster shows not just a local kid in training, but also the essence derived from the city and region where they play. Whether you're a ram or a machine, bring your spirit, your dedication and your game. And a ball, don't forget a ball.
Photography: Jean-Louis Wolff
AD: Ollie Watson
CW: Iric Chun
W+K Shanghai
Awards:
Bronze - long xi awards, china - billboard/signage