OLÉ European Championship campaign
In the run up to the European Championships, Nike wanted to showcase a long list of star players but, not an official sponsor, they could showcase their European stars and other players that embodied an irreverent style of game. We developed a campaign based around the South American chanting of olé, when a player trashes an opponent.
Who better than Brazil vs Portugal to get some of the world's best players together in one stadium, there's even a very quick shot of a young Cristiano Ronaldo, before he became massive and had an airport named after him..
Director: Fredrik Bond
AD: Ollie Watson
CW: Sebastian Willhelm
W+K Amsterdam
Awards:
Bronze Cannes lion - film
LIA award - apparel