Nike Shox aren’t the lightweight, elite running shoes you’d expect for sprinting. They’re built with strong support, excellent stability, and cushioning to absorb heavy heel strikes, providing a spring back upwards. Perfect for a heavier runner tackling a varied terrain.

For the campaign, we wanted to highlight a less traditional athlete—someone who needed solid support for moderate distances and challenging terrain. We found the perfect fit in a rugby player, based in the hilly streets of Lisbon. To add a fun twist, we had him chase after a cart full of hot dogs.

Director: Ringan Ledwidge
AD: Ollie Watson
CW: Antony Goldstein
W+K Amsterdam