Nike Shox are not super light elite running shoes, they have a strong support, good stability and cushioning against a heavy heel strike, giving a spring back upwards. Perfect for a heavier runner on a varied course.
We wanted to show a less traditional athlete, someone who would obviously need a good support over moderate distances but tough terrain. We found the perfect rugby player in hilly Lisbon and asked him to run after a cart full of hot dogs.
Director: Ringan Ledwidge
AD: Ollie Watson
CW: Antony Goldstein
W+K Amsterdam