As an official sponsor of the Olympics, P&G needed a simple way to show how mothers around the world have a common goal in raising their kids. It's hard work whatever your children end up pursuing, but athletes have to fit an obsessive amount of routine and gruelling training into their already busy kid lives. Developing a strategy with W+K Portland as 'The Proud Sponsors of Moms', P&G successfully used this campaign to continue their documenting of a mother's role in helping their little athletes to become Olympic athletes.
Director: Alejandro González Iñárritu
Art Director: Ollie Watson
Copywriter: Kevin Jones
W+K Portland
Awards:
Best Job TV commercial:
Emmy for outstanding commercial 2012
Two golds and three silvers Cannes Lions
Gold at One Show
Clio gold
Andy gold
DGA award
Proud Sponsor of Moms campaign:
Gold, titanium and integrated Cannes Lion
Gold Effie