Raising an athlete is hard work. Raising an athlete in snow and ice, with all the danger let alone the extra kit and travel those sports usually require, adds a few levels of difficulty.
An unashamed follow up to the P&G Summer 2012 Olympic campaign, we used a simple reality that exists in winter sports, you fall over a lot. It hurts, but it hurts even more to watch your kids do it again and again, but if they love it and it's safe, kind of, you do everything possible to help, while teaching them to keep getting back up time after time.
Director: Lance Accord
Art Director: Ollie Watson
Copywriter: Kevin Jones
W+K Portland
Awards:
Gold, silver and bronze Cannes Lions, AICP award, Clio silver, One Show silver and bronze, LIA silver and bronze, Andy silver.