The Ford Tourneo is the ultimate MPV - spacious, versatile, and ready for anything. Whether it’s transporting the basketball team or packing up for a family getaway, the Tourneo handles it all with ease and bags of space.
Copywriter: Matt Fee
Agency: W+K London
Client: Ford Europe
Director: Tom Brown
A global TV and social campaign that builds on the Meet Visa strategy, highlighting how easy and secure payments are with Visa - no matter where life’s rabbit holes take you.
Copywriter: Allan Stevenson
Agency: W+K Amsterdam
Director: Brian Kazez - Pantera & Co.
Building on the Kobe Bryant 81-point game spirit, we wanted to inspire kids across China to train with the passion of their hometowns - Wuhan, Guangzhou, Beijing, Chengdu, Shenyang, and Shanghai. Each poster features a local kid in training, showcasing not just their skills, but the essence of their city. Whether you’re a Guangzhou Ram or a Shenyang Machine, bring your spirit, your dedication, and your game. And don’t forget your shorts.
Photography: Jean-Louis Wolff
AD: Ollie Watson
CW: Iric Chun
W+K Shanghai
Awards:
Bronze - long xi awards, china - billboard/signage
Working closely with Booking.com, we were tasked with finding a clear, simple way to highlight the many ways travelers can tailor their search to find the perfect accommodation. Using familiar elements from the Booking.com interface - like the knife and fork icon for dining options and a button for selecting pet-friendly properties - we created a direct connection to the easy, intuitive app experience. The voiceover keeps it just as straightforward, saying it like it is: you book exactly what you want. Simple as that. Yeah!
Director: Neil Goringe
Copywriter: Matt Fee
Art Director: Ollie Watson
A social campaign showcasing how Leica’s camera technology and Huawei’s smartphone features come together to make it easier than ever to take great photos—designed to grab attention and make photography more enjoyable for everyone.
Anomaly Berlin
Director: Wolf & Lamm
AD: Ollie Watson
CW: Sebastian Lyman
Producer: Niko Koot
ECD: Frank Hahn
Facebook introduced a host of new features to its Messenger app—video sharing, animated emojis, voice messages, and more. To showcase these updates, we created a quick visual story set in a simple, empty space, following a couple in love. Through their small, everyday messages, we illustrated how even the simplest gestures can make you feel connected, all the way to the moment they float hand in hand through a virtual ceiling. Awwww.
Director: Aaron Duffy
AD: Ollie Watson, Zack Madrigal
CW: David Povil, Matt Skibiak
W+K Portland
In their first European Championship, Coca-Cola captured the heart of football fans across Europe with their iconic campaign, Eat Football, Sleep Football, Drink Coca-Cola. As the official sponsor of the tournament, Coca-Cola celebrated the unbreakable bond between fans and the game. The campaign showcased the unwavering passion and dedication of supporters, featuring real fans from different countries and cultures, all united by their love of the game. From watching at home to passionately celebrating every goal in stadiums across Europe, the campaign highlighted how football is more than just a sport—it’s a way of life.
Director: Samuel Bayer
Photographer: Niels Van Iperen
Art Director: Ollie Watson
Copywriter: Jon Matthews
W+K Amsterdam
D&AD yellow pencil, gold arrow - BTA awards
Logo and design work for The United Ukrainian Ballet, a group of world-class dancers who, having fled the war in Ukraine, have found a temporary home in The Hague. From here, they continue to share their powerful and defiant message with the world.
Creative Director: Charlotte Moore
Design: Ollie Watson
Raising an athlete is tough. Raising one in snow and ice, with all the added risks, extra gear, and travel demands of winter sports, takes it to another level.
A direct follow-up to the P&G Summer 2012 Olympic campaign, we focused on the simple reality of winter sports: falling. It hurts, but it’s even harder to watch your kids fall over and over again. Yet, if they love it—and it’s safe, more or less - you do everything you can to support them, teaching them to get back up every time they fall.
Director: Lance Accord
Art Director: Ollie Watson
Copywriter: Kevin Jones
W+K Portland
Awards:
Gold, silver and bronze Cannes Lions, AICP award, Clio silver, One Show silver and bronze, LIA silver and bronze, Andy silver.
Working with a small team at Ace Amsterdam on the new business pitch for under Armour and continuing through to production of the football campaign featuring Antonio Rüdiger, Real Madrid and Germany defender. Setting the visual tone for the campaign and development for print and OOH over the first couple of launch phases.
Art Direction / Design: Ollie Watson
Agency: Ace Amsterdam
CD Art: David Diankanguila
CD Copy: Dimitri Deneuville
The Transit Courier, the smallest van in the Transit lineup, is the versatile workhorse trusted by thousands of small business owners, makers, and doers. Now redesigned to offer more space and enhanced comfort, it's built to meet the demands of modern businesses - big or small. We made series of quick social films to showcase the key features that make a real difference for business owners on the go.
Copywriter: Matt Fee
Agency: W+K London
Client: Ford Europe
Director: Tom Brown
Nike sponsored the annual Panna Knockout competition, held in Amsterdam’s iconic music venue, The Paradiso.
Panna KO features two players facing off in a circular cage with a small goal in each half, but it’s not just about scoring goals - it’s all about nutmegging your opponent and showcasing lightning-fast footwork.
As this was the fifth and final year Nike would host the event, we suggested crowning the winner as The Grandmaster of GRANDMASTERDAM. Drawing inspiration from hand-cut hip-hop posters of 1980s New York, we portrayed the four previous champions as legendary figures returning for the ultimate showdown.
In the end, though, a younger challenger snatched the title—TAXI FOR FOUR!!!
Photography: Yamandu Roos
Art Direction: Ollie Watson
CW: Antony Goldstein
W+K Amsterdam
Inspired by the legendary game where Kobe Bryant scored 81 points, this campaign aimed to inspire Chinese kids to train with the same dedication and spirit that Kobe embodied. With his training camps in China just around the corner, we needed to act fast.
The posters featured bold, impactful visuals with Kobe’s own training mantras written literally on the wall, reinforcing the message that hard work is key to building your skills.
Displayed across OOH in cities and at the training camps, the campaign emphasised that true skills don’t come without relentless effort.
Art director: Ollie Watson
Copywriter: Iric Chun
Illustrator: Julien Choquart
W+K Shanghai
Awards:
Bronze - long xi awards, china - billboard/signage
As the official sponsor of the Olympics, P&G needed a powerful yet simple way to highlight the universal goal of mothers around the world: raising their children to succeed. Parenting is challenging no matter what path your kids take, but for athletes, it means fitting intense training and discipline into already busy lives. Working with W+K Portland on the campaign, 'The Proud Sponsors of Moms', P&G continued its powerful narrative, showcasing the crucial role mothers play in helping their children transform from little athletes into Olympic champions.
Director: Alejandro González Iñárritu
Art Director: Ollie Watson
Copywriter: Kevin Jones
W+K Portland
Awards:
Best Job TV commercial:
Emmy for outstanding commercial 2012
Two golds and three silvers Cannes Lions
Gold at One Show
Clio gold
Andy gold
DGA award
Proud Sponsor of Moms campaign:
Gold, titanium and integrated Cannes Lion
Gold Effie
In the lead-up to the European Championships, Nike wanted to highlight a roster of star players, but as a non-sponsor, they couldn’t focus on official teams. Instead, they chose to showcase European stars alongside other players who embodied an irreverent, fearless style of play.
We crafted a campaign inspired by the South American chant of olé, typically heard when a player destroys an opponent. What better match than Brazil vs Portugal to bring together some of the world’s best players in one stadium? There’s even a very brief cameo of a young Cristiano Ronaldo, before he became a global icon with an airport named after him.
Director: Fredrik Bond
AD: Ollie Watson
CW: Sebastian Willhelm
W+K Amsterdam
Awards:
Bronze Cannes lion - film
LIA award - apparel
ClimaCool shoes take breathability to the next level, with ventilation holes not only in the mesh upper but also strategically placed under the sole. This dual-layered ventilation system allows air to circulate from top to bottom, keeping your feet cool and dry during intense activity. The lightweight design, coupled with the enhanced airflow, helps regulate temperature and reduce moisture. Feel the breeze.
Art Director/CD: Ollie Watson
Copywriter: Simeon Roane
Photographer: Toby McFarlan Pond
180 Amsterdam
Nike Shox aren’t the lightweight, elite running shoes you’d expect for sprinting. They’re built with strong support, excellent stability, and cushioning to absorb heavy heel strikes, providing a spring back upwards. Perfect for a heavier runner tackling a varied terrain.
For the campaign, we wanted to highlight a less traditional athlete—someone who needed solid support for moderate distances and challenging terrain. We found the perfect fit in a rugby player, based in the hilly streets of Lisbon. To add a fun twist, we had him chase after a cart full of hot dogs.
Director: Ringan Ledwidge
AD: Ollie Watson
CW: Antony Goldstein
W+K Amsterdam
Own the ball, not literally, well, probably do that as well, and the socks and the shorts and the shirt and the bag, but own the ball with your skill and you kind of own the game. It helps if you are Zidane, then you own football and the game and the ball.
Client: adidas
Agency: 180 Amsterdam
AD: Ollie Watson
CW: Giles Montgomery
Director: Rupert Sanders
Coca-Cola became the official sponsor of the English Premier League, but without the rights to use players or the actual game footage, they focused on what really mattered—the fans. The Eat, Sleep, Drink campaign captured the unwavering dedication of supporters, highlighting their undying love for the game by turning the camera on the terraces and showcasing endless examples of fan dedication and passion.
Director: Lenny Dorfman
AD: Ollie Watson
CW: Jon Matthews
W+K Amsterdam
Awards:
Gold arrow - BTA awards - The Eagle
Nike Italy was witnessing a new wave of young players stepping up to replace the old guard. These players brought a fresh style of play, a powerful physical presence, and a bold disregard for tradition.
Originally planned as a series of newspaper ads, we shot powerful, classic portraits that captured their strength - but we couldn’t resist taking the campaign further. Super 8 footage added the perfect raw, authentic vibe. For the TV spots, we turned to street-cast voices, bringing a genuine energy that resonated during football shows across Italy.
And now, they’re all retired. Ouch.
Photographer: Robert Wilson
AD + super8 film: Ollie Watson
CW: Lorenzo de Rita
W+K Amsterdam
Nike's European Basketball campaign offered an open invitation for kids to just play—forget your height, gender, or skill level. Celebrating the unique style of European basketball, the campaign encouraged young players to get on the court and enjoy the game in their own way. Moving away from the pressure of competition, it focused on fun and inclusivity, reminding everyone that basketball is for anyone who wants to play, no matter where they’re from or how good they are. Come enjoy all the court you can eat.
Director: Ralf Schmerberg
AD: Ollie Watson
CW: Boyd Coyner
W+K Amsterdam
I began my career as a graphic designer, and that strong design foundation continues to shape my approach to every project. Whether the brief is AI-driven, social-focused, or any other medium, design remains at the core of everything I do.
From print campaigns and social activations to sales films, new business pitches, Instagram posts, banners and countless presentations, everything needs to stand out and capture the audience's attention in an increasingly crowded space.
Freelance Creative Director & Art Director
I’m a creative director, art director, and graphic designer with over 15 years of experience working with leading global brands and advertising agencies. Originally from Ilkley, West Yorkshire, I began my career in corporate branding, publishing, and packaging design, before moving to Amsterdam to work at Wieden+Kennedy, where I led campaigns for Nike, Coca-Cola, and other top clients.
Throughout my career, I’ve had the opportunity to collaborate with agencies such as 180 Amsterdam, W+K Amsterdam, W+K Shanghai, and W+K Portland, and clients including Nike, Coca-Cola, Facebook, P&G, Booking.com, Adidas, Visa, and Ford Europe.
My work spans everything from large-scale brand campaigns to rapid, socially-focused activations. I’m passionate about staying hands-on, combining creative direction with design and production, and I’m proficient in Adobe software, After Effects, Premiere, Figma, and AI tools like MidJourney and Runway.
I’ve been fortunate to win prestigious awards, including a 2012 Emmy for the P&G 'Best Job' Olympic campaign, Cannes Lions, Clio's, One Show, D&AD, and more. I’m constantly exploring new creative possibilities, including the use of AI, which I see as a powerful tool—not a magic solution.
Contact: olliesonofwat@gmail.com
Instagram: @olliesonofwat
A place to put things that are not advertising, there’s enough of that on there already. Drawings, animation, music, collage, all sorts of crap. Go to my instagram for added sound, it is amazing.
