Own the ball, not literally, well, probably do that as well, and the socks and the shorts and the shirt and the bag, but own the ball with your skill and you kind of own the game. It helps if you are Zidane, then you own football and the game and the ball.

Client: adidas
Agency: 180 Amsterdam
AD: Ollie Watson
CW: Giles Montgomery
Director: Rupert Sanders