Working closely with Booking.com, we were tasked with finding a clear, simple way to highlight the many ways travelers can tailor their search to find the perfect accommodation. Using familiar elements from the Booking.com interface - like the knife and fork icon for dining options and a button for selecting pet-friendly properties - we created a direct connection to the easy, intuitive app experience. The voiceover keeps it just as straightforward, saying it like it is: you book exactly what you want. Simple as that. Yeah!
Director: Neil Goringe
Copywriter: Matt Fee
Art Director: Ollie Watson