In their first European Championship, Coca-Cola captured the heart of football fans across Europe with their iconic campaign, Eat Football, Sleep Football, Drink Coca-Cola. As the official sponsor of the tournament, Coca-Cola celebrated the unbreakable bond between fans and the game. The campaign showcased the unwavering passion and dedication of supporters, featuring real fans from different countries and cultures, all united by their love of the game. From watching at home to passionately celebrating every goal in stadiums across Europe, the campaign highlighted how football is more than just a sport—it’s a way of life.

Director: Samuel Bayer
Photographer: Niels Van Iperen
Art Director: Ollie Watson
Copywriter: Jon Matthews
W+K Amsterdam
D&AD yellow pencil, gold arrow - BTA awards