The leading fitness tracker wearable combined with one of the fittest players in the game, even at the ripe old age of 41. Taking fitness tracking to another level in a career like no other. Finding time with Cristiano Ronaldo in Lisbon very close to the World Cup was a challenge, visiting his childhood streets and pitches on Madeira was unforgettable.

Creating standout social content during the busiest sporting event proved successful with simple facts and stats combined with a truly emotional journey of Ronaldo’s journey from kid to champion.

Agency: Flowershop New York - Al Merry, Mary Lou Bunn, Allie Lightcap, Danielle Hillman, agency producer Lauren Powzyk.

Director: Daniel Navetta @ Bright Young Things, local production: 24/7 Portugal.

Sound: Randall Macdonald @ Rabble Studios.