Building on the Kobe Bryant 81-point game spirit, we wanted to inspire kids across China to train with the passion of their hometowns - Wuhan, Guangzhou, Beijing, Chengdu, Shenyang, and Shanghai. Each poster features a local kid in training, showcasing not just their skills, but the essence of their city. Whether you’re a Guangzhou Ram or a Shenyang Machine, bring your spirit, your dedication, and your game. And don’t forget your shorts.

Photography: Jean-Louis Wolff
AD: Ollie Watson
CW: Iric Chun
W+K Shanghai

Awards:
Bronze - long xi awards, china - billboard/signage