Coca-Cola became the official sponsor of the English Premier League, but without the rights to use players or the actual game footage, they focused on what really mattered—the fans. The Eat, Sleep, Drink campaign captured the unwavering dedication of supporters, highlighting their undying love for the game by turning the camera on the terraces and showcasing endless examples of fan dedication and passion.

Director: Lenny Dorfman
AD: Ollie Watson
CW: Jon Matthews
W+K Amsterdam

Awards:
Gold arrow - BTA awards - The Eagle