Nike's European Basketball campaign offered an open invitation for kids to just play—forget your height, gender, or skill level. Celebrating the unique style of European basketball, the campaign encouraged young players to get on the court and enjoy the game in their own way. Moving away from the pressure of competition, it focused on fun and inclusivity, reminding everyone that basketball is for anyone who wants to play, no matter where they’re from or how good they are. Come enjoy all the court you can eat.

Director: Ralf Schmerberg
AD: Ollie Watson
CW: Boyd Coyner
W+K Amsterdam