As the official sponsor of the Olympics, P&G needed a powerful yet simple way to highlight the universal goal of mothers around the world: raising their children to succeed. Parenting is challenging no matter what path your kids take, but for athletes, it means fitting intense training and discipline into already busy lives. Working with W+K Portland on the campaign, 'The Proud Sponsors of Moms', P&G continued its powerful narrative, showcasing the crucial role mothers play in helping their children transform from little athletes into Olympic champions.

Director: Alejandro González Iñárritu
Art Director: Ollie Watson
Copywriter: Kevin Jones
W+K Portland

Awards:

Best Job TV commercial:
Emmy for outstanding commercial 2012
Two golds and three silvers Cannes Lions
Gold at One Show
Clio gold
Andy gold
DGA award

Proud Sponsor of Moms campaign: 
Gold, titanium and integrated Cannes Lion
Gold Effie