Raising an athlete is tough. Raising one in snow and ice, with all the added risks, extra gear, and travel demands of winter sports, takes it to another level.

A direct follow-up to the P&G Summer 2012 Olympic campaign, we focused on the simple reality of winter sports: falling. It hurts, but it’s even harder to watch your kids fall over and over again. Yet, if they love it—and it’s safe, more or less - you do everything you can to support them, teaching them to get back up every time they fall.

Director: Lance Accord
Art Director: Ollie Watson
Copywriter: Kevin Jones
W+K Portland

Awards:

Gold, silver and bronze Cannes Lions, AICP award, Clio silver, One Show silver and bronze, LIA silver and bronze, Andy silver.